Soul Language & Soul Business: Meet Jennifer Urezzio

Once or twice a month on Annapurna Living, we spotlight a creative entrepreneur who chooses to do business with integrity and soul. Today, please enjoy our conversation with author & founder of Soul Language, Jennifer Urezzio.
Jennifer Urezzio

Jennifer Urezzio

Hello! Please introduce yourself. Who are you? What do you do? How does your heart manifest in the world?

I help alleviate suffering in the world by guiding people to connect to their essential self. I have created a system that puts words to our essential nature—Soul Language. I’m a master intuitive and I consider myself a Spiritual Renegade.

My work is important because____.

My work is important because it provides spiritual renegades with the knowledge that they are whole and complete. This allows them to connect and bring forth their big vision to the world. A spiritual renegade is someone who isn't going to do it like anyone else.

What does soulful business mean to you?

I believe that we call in a business to do something bigger first for ourselves and for others. So soulful business means to me to create an expansion for yourself and others via business.

Why do you create? Why is a soulful business important to you? What motivates you?

I think if I didn't create my life would be meaningless. I consider myself a master of service and a soulful business is just one way that I can serve. I'm motivated when people move from struggle to freedom. To see that light go off about connection and feeling at peace.

Where did you cultivate your work ethic?

I have been working since I was 15. My personal phone bill was very high and I wanted to take responsibility for it. Both my parents were problem solvers and believed to always do your best. Also, the 17 years in marketing and PR showed me how important client services are and to keep boundaries in business.

What is the best piece of business advice you have received?

What do you want to do for your business every day, every week, every month, every quarter and every year. As a renegade it gives me struggle and flexibility.

What is the best business advice you would give?

Be true to yourself and don't let anyone persuade you to do something that you don't feel in your gut. Connecting and checking in with yourself is a very profound tool in business.

How do you stay connected to loved ones when deeply entrenched in work?

One of my Soul Languages is called Equalizer. It is all about creating the perfect formula of balance first for myself and offering others their perfect formula of balance. I also have warrior energy, which means, I can work an 18 hour day. It is important to keep checking in and seeing what I require and what I need. I set time aside to connect with loved ones—just like I set time aside for meetings or clients.

What is your biggest challenge as an entrepreneur? How do you work with or around it?

Doing the business part of business. I would rather be doing the thing I love to do, which is working with clients. I learned to set a day aside each week to handle business and marketing matters. I also find ways to make it fun.

Jennifer Urezzio

Please share a personal mantra, motto, or ritual for when you feel drained.

I know I am whole and complete and I am willing and able to experience that right here, right now.

When you feel burned out or uninspired, what lights your fire again?

That means that I'm in over-service and haven't taken the time for me. So, I step away. Usually that's hard to do for people because in times of burnout we aren't usually receiving what we want. I remember the time I was having a conversation with the energy of my business and complaining. The business energy said, go to the beach. I argued for awhile and then pack a bag and went. When I came back there was three new client sessions in my inbox. You must learn to take breaks and see your business in a new way.

How do you start your work day?

Each day I start with my sacred practice. Since, I'm a renegade that practice changes, it could be journaling, praying, singing, connecting...whatever opens up my heart at that time.

If you could do something else as a vocation, what would it be?

Oh that is easy! Rockstar.

When did you first realize you wanted to be an entrepreneur?

I fell into entrepreneurship. My early years were in corporate America and it was a hard road. So, I just said there has to be a better way and that started the road to being an entrepreneur.

What did you want to be when you were a little girl?


What did you know you did NOT want to be?

A banker

Do you have a first memory from childhood that connects you to what you have created today?

I remember “hearing” voices and seeing things that no one else saw ... it was rather upsetting. I just learned to trust it and that lead me to deeper listening.

What did you learn from your childhood that impacts you today?

Always be kind.

If you could do or make something every day that you give away, what would it be?

I love to cook and I believe that food should be shared. So if I could make something delicious each day and give it away, I would!

Jennifer Urezzio

What is the thing that keeps you up at night?

If I'm out of alignment with something it will keep me up. So it could be something I said yes to and I really wanted to say no.

How do you stay nourished and inspired as a soulful creative?

Connection. It's all about connecting to what you call Source.

Who supports you?

Friends and Family. They have this ability to see what I can not see. Also, the Rev. from my local Center of Spiritual Living.

What is your business philosophy?

With the Divine, Business is Good

What was the biggest lesson you've learned through your experience in business?

The biggest failures in your life will me the content to success.

Tell us a story or describe a time when something occurred in your business that made your heart leap and you KNEW you were doing the right thing.

When I first started identifying people’s Soul Language, a person who knew nothing about the 107 different energies of Soul (called Languages), when I revealed her Language called the Partner, she said to me, “I asked myself before we got on the phone, if Jennifer asked me what my Soul Language would be, I wrote down the word Partner.” I started crying (which is something for warrior energy) and thanked her for letting me know that I wasn’t crazy and that what I was doing was making a difference.

About Jennifer

Jennifer Urezzio specializes in helping people connect—to themselves, to each other, and to the Divine. She founded a new paradigm, Soul Language, which provides guidance for understanding our true nature and tools for accessing deeper levels of awareness. This new insight into how the Soul expresses itself is being embraced by top healers, lifestyle coaches, and CEOs all over the world as a method for helping people recognize their purpose and live from a place of power and truth.

To learn more & connect with Jennifer, visit: and Soul Language (the book). You can also find her on Twitter & Facebook.