Modern Medicine Woman: Meet Shiva Rose

Once or twice a month on Annapurna Living, we spotlight a creative entrepreneur who chooses to do business with integrity and soul. Today, please enjoy our conversation with founder of The Local Rose, Shiva Rose.
Shiva Rose

Hello! Please introduce yourself. Who are you? What do you do? How does your heart manifest in the world?

My name is Shiva Rose and I am mama, alchemist, writer, activist, former actress and custodian of our planet. I started my blog The Local Rose six years ago when I recreated my life. Eight years ago after a painful divorce, serious health issues and huge life transitions, I decided to change my life. I simplified my life, started living close to Mama Earth and began to have a strong spiritual practice. My heart comes through the beauty products I make for women. My heart feels full when I am in touch with nature and the great Source of all things. I can achieve heart space through my Kundalini practice as well.

My work is important because____.

My work is important because it comes from a place of necessity and wanting to serve women and our planet. I received the download to create the line through my Kundalini practice and so it has been guiding me ever since. When I heard the statistic about how 1 in 3 women get cancer from the products they use, I felt compelled to take action. I also wanted to be connected to the beauty of the flowers and plants around me that teach me so much with their wisdom and medicine.

As an entrepreneur, who in business do you admire, and why?

In business I admire Rose Marie Swift who makes beautiful makeup for women using coconut as a base. I also admire my soul sisters in my community like Bunni from Zen Bunni Chocolates, Amanda Bacon from Moon Juice and Nitsa from Sun Potion. I admire my Kundalini teacher Gurujagat for her passion to help women. I am so overjoyed to see more and more businesses with conscious ethics behind them. I see the world being more and more open to these as the we see the benefits that come with ethical companies.

What does soulful business mean to you? What motivates you?

Soulful business is about creating a better planet that is in harmony without stripping it. It is about helping other women, and sharing resources with each other. The old paradigm of being successful alone doesn't make sense in this Aquarian Age. We want to all rise up together so we can have a community to share the prosperity with.

What is the best piece of business advice you have received?

Act always from love not fear. Listen to your intuition.

What is the best business advice you would give?

Meditate before making big decisions. Don't think about success in terms of dollars, but in terms of prosperity and giving back.

How do you stay connected to loved ones when deeply entrenched in work?

I try but don't often succeed, in shutting down the electronics after 6pm. I also try to go away to Ojai or the desert to hike, connect and be in nature a few times a month even if only for a day.

What is your biggest challenge as an entrepreneur? How do you work with or around it?

Realizing that wonderful products take some time to create. For example I have just formulated the most wonderfully nourishing face mask; however it will take me some time to get the packaging and manufacturing together. I am hoping to make it myself to maintain the integrity of the product, but that all takes time to manifest. I have to breathe and trust that all will happen in the right time.

When you feel burned out or uninspired, what lights your fire again? Please share a personal mantra, motto, or ritual for when you feel drained. How do you stay nourished and inspired as a soulful creative?

Kundalini mantras help me through out the day. I like the Triple Mantra when I need a bit of energy or juice. In the afternoon for a pick me up I will have some cacao with my sun potion tonics, and sit for a few minutes in the garden. This will get me inspired again. I also just started receiving Five Elements acupuncture to balance my hormones. This is a form of acupuncture that was in China before Communism came in. It is all about connecting to wood, fire, water and plant energies.

How do you start your work day?

I wake up to a cup of warm water and lemon, spray my face with my Radiant Rose Water, and then do sadhna. I then will drink Living Tea and sit in silence with my tea. I get my daughter ready for school, take her to school and then come to the studio to prepare for the day. I will squeeze in a nutritious smoothie or soaked oats with fruit. I will also clear my space with mantras and burn sage before starting to complete orders.

If you could do something else as a vocation, what would it be?

For years I was an actress and I so loved the story telling aspect of that. Now I feel I do that in different medium. I am telling stories, true stories either through my blog or through the alchemy of my line. I suppose I would love to be a songwriter and singer. That seems like the most fulfilling medium.

When did you first realize you wanted to be an entrepreneur?

I never really thought in those terms. I just began creating a product that I knew I wanted and I knew women would use and benefit from. It began to grow and evolve completely organically in that way.

Do you have a first memory from childhood that connects you to what you have created today?

As a child I spent many hours in nature playing in my imagination. I would always gather herbs, plants and flowers and create potions from them. I feel I communicated with that world and now it is being continued through my blog and line.

What did you want to be when you were a little girl?

A story teller of some sort. First a ballet dancer, then an actor. Now I want to be little girl as a grown up!

What did you know you did NOT want to be?

I always knew from a young age that I didn’t wanted a life worthy of a book. So I suppose I knew I wanted courage and not a fearful life.

Who supports you?

My daughters, my friends. My photographer Mel Blanchard has helped me grow my blog and is always giving me sweet pep talks. My lover who makes me laugh often.

What is your business philosophy?

If you can't eat it, don't put it on your skin.

What are your favorite entrepreneurial resources? Business mentors? Please share books, websites, and more.

Women Who Run With Wolves, all of Susun Weed's books on plant medicine.

What was the biggest “lesson” you've learned through your experience in business?

I’ve learned to get some transactions in writing and to never take any kind of rejection personally. My years in acting actually helped me grow stronger. I have learned to go with what I believe rather than what the ''ideal' standards are.

Tell us a story or describe a time when something occurred in your business that made your heart leap and you KNEW you were doing the right thing.

When I began getting emails from women who said my Face Oil or Balm changed their skin. That was such a beautiful, poignant moment. It was a sign from the universe to keep going even when I wasn’t sure.

If you could do or make something every day that you give away, what would it be?

To bring joy, faith and laughter to someone in need would be a dream. To help a child that is in pain. To protect our mother earth by banning the cutting down of forests. I would love to be able to send my body oil to all the women who are mending a broken heart. I have learned that beauty rituals are very healing to us physically and emotionally. That taking time to nurture ourselves can be a balm for the challenges of life.

Please share any messages, wisdom, stories, or insights you have gathered through your entrepreneurial journey.

It all comes down to testing our intuition. We need to connect with a higher power or Source and then ourselves. To believe that anything is possible, and the amount of work you put in something will reveal itself.


For more about Shiva Rose—

Connect with Shiva Rose on The Local Rose and ShivaRose.com. She can be found on Instagram @localrose, on Facebook: The Local Rose, and Twitter @thelocalrose