Writer/Creative Consultant: Meet Sadie Rose Casey

Once or twice a month on Annapurna Living, we spotlight a creative entrepreneur who chooses to do business with integrity and soul. Today, please enjoy our conversation with mother, writer & creatrix, Sadie Rose Casey.
Photo of Sadie Rose Casey by Melanie MacTavish

Photo of Sadie Rose Casey by Melanie MacTavish

Hello! Please introduce yourself. Who are you? What do you do? How does your heart manifest in the world?

I'm Sadie Rose and I identify first of all as a mother, second as a woman, and third as a writer/creative. I think that's how I really feel, when I think about it. I spend nearly ALL of my time mothering, and then the rest of my time writing/working and seeking ways to fill my cup, be inspired, and to inspire other women. After much deliberation and research, I've come to find that my true calling in life is to love. No matter what avenue I take in terms of creativity or business, it seems to boil down to that. And so, overt the past couple years, I've been focusing on refining my life and my process more and more so that my work and my passion can be directly linked to love as much as possible. I cherish love, connection, freedom, and revelation; I want to always be immersed in these things, and if my work can help others connect with these aspects of life more, then I consider it a success.

My work is important because____.

My work is important because it's my work and it (mostly) makes me feel empowered, joyful, and tired-in-a-good-way. Writing is one thing that's been with my since I was young, probably around 13. It's been the thing that pours out of me unprompted and unmitigated by societal expectations. My writing is something that truly belongs to me in a way that many things don't. I'm a big believer in the idea that we can touch the world most by being honest and being ourselves. I think the way I do this the most efficiently is through writing; however, in the past few years I've found that one of my talents is helping other women to refine and achieve their dreams, which is where my creative project management and direction comes in. My writing also helps with this, too. Something about cultivating that excellent, feminine-business connection energy really satisfies me and makes me feel like I'm making a difference in the world.

What is the best piece of business advice you have received?

I think the best piece of advice I've received is from my boyfriend (a fellow entrepreneur) who learned it somewhere along the way, and that's this: All you need to know is what to do next. That's it. It's so simple yet so profound. For me especially, I can get very lost and overwhelmed in the big picture. Simple goal-setting has been a struggle for me because “the future” seems so elusive and flexible. In times of panic or dismay, I'll think “what should I do next?” and that brings me back into this moment. Every time it's something simple. You never have to “make a million dollars” next. Usually you have to call someone, send something off, do some paperwork you've been putting off, and so on. It's easier than we think.

What is the best business advice you would give?

Well I'd certainly pass on the best piece of advice I've ever received, of course, which I just shared in the question above this one. And in real life, I find myself mostly fielding this question from other women like me—mothers who are looking to expand into the world of business through creativity. And to these women, I always say this: Be yourself. Keep that in the forefront. Otherwise it will all fall apart. Chase your own dream on your own terms. And if your truth is that you have two small children and one free hour to yourself each day, know that you will start slow. Things will change. As long as you can rely on yourself in building your business, you'll be okay. Make sure you can do that. Make sure you can rely on yourself to be honest with YOU and with others.

How do you stay connected to loved ones when deeply entrenched in work?

This feels pretty easy to me actually. I've found over the years that no matter how you slice it, my priority is love, not money. To a fault, almost—where I'll be down to my last dollar with no idea where the next one is coming from but boy am I so happy to have love in my life! I always try to create time and space for adventures away from work with people I love. I think that's the best way to do it: tear yourself away. The work will still be there when you get home, and as soon as you leave your workspace and put your hand in the hand of your child or loved one, you'll feel all that stress just fall away. Nature adventures always work. But even a movie and a drink can do just as well, or dragging your child to the library and then out for hot chocolate. And remember to eat. There is a direct correlation between eating habits and connection with our loved ones.

What is your biggest challenge as an entrepreneur? How do you work with or around it?

Time is always my biggest challenge. I've spent nearly every day since becoming a mother feeling like I don't have enough time and stressing out about the structure of my day and where things will fit. As mothers, we become enslaved to the 3pm mark, when school lets out. I used to obsess with getting it ALL done before then, or trying to finish things up after 9pm when my child is sleeping. Lately I've been working a lot to step outside of the stress-structure I've created for myself around time. One thing that helped a lot, actually, was going through Anna Lovind's course, The Creative Doer. It helped me realize that I DO have time. Time is flexible. Incredibly so, actually. How we view it, use it, and approach it is up to us. I've also learned the power of acceptance. Accepting that I don't work well past 9pm was actually hugely liberating for me, because then I stopped trying to cram things in where they don't fit. This is an ongoing process for me, and it changes based on other factors, including my parenting phase and duties. But I have found that not getting so worked up about it is the first step to success. Time happens. Time moves and shifts and accommodates and eliminates. The best I can do is sort of jump in there and ride the river.

When you feel burned out or uninspired, what lights your fire again? Please share a personal mantra, motto, or ritual for when you feel drained. How do you stay nourished and inspired as a soulful creative?

This is hard! I don't have one sure-fire thing that I turn to all the time, but I do feel inspired often, mostly by looking at other people's work and by reading inspiring things. Even reading novels or things that aren't related to work inspire me. Reading feeds my spirit, I suppose, so that fills my cup and allows me to continue forward. To be honest, a lot of times when I am feeling drained or uninspired, I have to just LET IT BE. It's very hard to “push that away” or “snap out of it.” It takes time. The burn-out is real, and it's something that has to be walked through, not around. The things that help me move through it faster, however, are exercise and/or calling my boyfriend or one of my besties for some listening and support. Feeling heard and being reminded that I am loved really helps. See?! Creativity and business are SO linked to love.

How do you start your work day?

Tea. Tea is without a doubt the best way for me to start my day. It also helps immensely if I have made a list the night before. Then I sit down with my tea and look at my list and I know exactly where to start. Without the list, I'll start off slow or spend too long on email and social media, things that don't matter and that don't feed my spirit. Evernote has been an extremely useful app for me in "starting my work day." It somehow aligns perfectly with my own brain structure and so I'll keep my list in there along with all my other project sorting and it keeps me motivated and on track without having to wallow in a feeling of overwhelm or wondering what to do next. Tea and Evernote! Bless the ancient and magical gift that is tea: it is much more than just a hot drink.

If you could do something else as a vocation, what would it be?

Nothing. I just want to keep writing connecting and creating new projects. I'm aware that my creative energy is malleable and might eventually want to pour from a different outlet, and that's why I'm committed to always learning new things. But this is what I want to do, I'm doing it. The only part I haven't brought in yet is mobility and travel. I want to weave that into my work at some point.

When did you first realize you wanted to be an entrepreneur?

Well, it was kind of a slow build-up and it didn't have a name at first. I think this happens to most entrepreneurs. We just have to satisfy either a creative urge or an urge to not be on someone else's schedule. Flexibility and freedom have always been very important to me, and creativity has always been part of my life, thanks to how I was raised. For a long time I worked a (flexible) job at home while I raised my baby. And I always did creative stuff on the side: sold vintage clothing, made jewelry, and so on. Eventually, I turned to the side projects as my sustenance. And once you do that, there's no turning back. Taking risks helps us believe in ourselves and also to see possibility where we might have before thought things to be impossible.

Who supports you?

I'm incredibly supported by my man. He's so loving and supportive of my core essence, which allows me to blindly roam around in the forest of my own destiny while still knowing that at any moment I can reach out for him and he will be there. He's also a writer and entrepreneur, and so there is a certain language we share that makes things really easy. He also believes in me. And I tell you what: as much as I believe in myself, it really helps having someone so dear to me who believes in me so hard, too. I am also very supported by my community, which feels amazing, and I have incredible girlfriends. Though some of them are in other states, they are who I call when I need clear guidance and perspective. They never fail to impress me with their love and wisdom. They have also known me since I was much younger, and that type of friendship is invaluable. I also have girlfriends near to my home. Just the other day I went over to visit a friend in the evening, it was dark and rainy and we made tea. I laid in her bed as we shared stories and she said, “here, I'll rub your feet.” And then she just rubbed my feet while we talked about love. It was so profound, that small act of love. It healed me and soothed those places that get worn and frayed in our daily tasks and routines. I'm so grateful to love and be loved by these amazing women in my life. If a random, unsolicited foot rub isn't support, I don't know what is.

What was the biggest “lesson” you've learned through your experience in business?

The toughest lesson for me has been (and continues to be) that universal truth that failure is essential to success. It's very hard to be vulnerable, especially publicly. It's hard to surrender when you thought you had won. I read a lot about this and see it all around me, but that doesn't make it easier. I think this is truly “humbling.” Humility is a tricky concept, but much of its secret lies in this process. My biggest lesson specifically has been learning, through failure, that “I am not my work.” (Thanks, Mom!) In fact, as much as it may seem like it, I am not even my writing. I can trip out on that indefinitely.

Tell us a story or describe a time when something occurred in your business that made your heart leap and you KNEW you were doing the right thing.

Just recently I shared a new blog post and one woman re-posted it saying that she felt like it could have been written from her own heart. Boom. Right there, that's what it's all about. Even if it's just one person. That sense of connection and resonant experience. That's my YES.


About Sadie Rose—

Sadie Rose is a writer in Northern California where she is also the mother to an 11-year-old boy. Through her work she strives to connect women with each other and to create beauty from elements that surround her.

You can follow her at her site, SadieRoseCasey.com, on Twitter or on Instagram: @_sadiedeluxe